Benefits of Google AdWords:
Imagine your business is a prime piece of real estate that you are looking to sell. If you want to get the best price for your property you need to put it infront of as many potential buyers as possible. Google AdWords works on a similar principle; if you want the best chance of getting client enquiries or sales through your website, you need to get yourself at the top of the Google search bar. While organic ranking (search engine optimisation or SEO) can take months to get you to page 1 of Google, PPC campaigns can achieve this goal instantly.
The benefit of having a physical shop located in a busy shopping centre is that the traffic brought to your store are generally already prepared to purchase. The Google shopping network works as an online version of a busy shopping centre allowing you to target rich and visual product ads to people searching your product category, with intent to buy. If you are in a heavily saturated market, this is a great way to allow your product to stand out from other similar products through eye-catching visuals.
Google Display Ads allow you to advertise your business with eye-catching banner ads imbedded in a huge network of websites. This allows you to target audiences based on their search history and previous website visits. Set yourself apart from your competition with eye catching banners that stop the scroll and spark interest immediately.
If you have incredible video content that you want to use to educate potential clients about your brand, you can utilise YouTube ads to get your content infront of your target audience. YouTube ads target audiences based on their interests or the context of the information they are consuming, that means if you are a beauty brand, you can use YouTube ads to get infront of consumers who watch beauty videos or follow beauty specific YouTube channels.
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