Social Media is an incredible but often under-utilised marketing platform that offers free and paid avenues that allow you to reach your potential customers. Through social media marketing, you can deliver compelling and engaging social experiences direct to your audience. We are here to help you raise your brand awareness, increase brand relevance, and drive growth for your business.

Paid social media campaigns encompass more than simply boosting Facebook posts. A successful campaign is about learning what content your audience is engaging with and creating target specific ads to increase conversion rates and deliver results. Our team are highly experienced in navigating paid social media strategies across Facebook, Instagram and Youtube   We focus on meeting business objectives, increasing efficiency by decreasing your click through rate and delivering stronger return on investment (ROI).

Benefits of Social Media Marketing: 

  1. Drive more relevant traffic with a data-led and highly targeted strategy
  2. Goal-based approach to paid social optimisation for optimal ROI
  3. Build brand trust with campaigns focused on your consumer needs
  4. Increase conversion rates by reaching the right audience on the right platforms

Lead Generation Campaign:

Lead Ads allow users to stay on the platform while completing and submitting your lead form. Meaning, you can create a form that collects a lead’s name, email address, or phone number (among other things) that they can complete exactly where they come across your ad. The lead form lives in the Facebook and Instagram app so users can enter their information without ever leaving the platform, increasing the chances of a conversion.

Engagement Campaign:

Facebook engagement ads enable businesses to share information with more people. Engagement ads also help boost social proof and reach. The more people who engage with your post, the more it encourages others to do the same. Similar to viral posts, the more people talking about it, can equate to more shares, more exposure, and organic reach beyond the initial audience you paid for.

Conversions Campaign:

The Facebook Conversion objective helps you to grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something

Brand Awareness Campaign:

Awareness advertising on Facebook has several benefits:

Boost brand awareness among tech-savvy younger audiences. Turn people who saw your ads into customers, with remarketing. Maximize customer value. For example, existing customers are more likely to purchase again after seeing your brand ads.

The Pop In Digital Process